Since the cons far outweigh the pros for producing 'single' music tracks, gospel musicians are advised not to follow the 'single' music trend secular musicians have resorted to.
A music album that made huge sales on the market for the year under review, used to be part of the criteria definition for VGMA's ALBUM OF THE YEAR category some years back.
I am inclined to believe the VGMA board junked that criterion when album sales dwindled drastically.
However, it is a known fact that gospel music albums are bought far more than the other genres of music – highlife, hiplife, reggae, hip hop, etc on the music market. Currently, all best produced gospel albums are enjoying huge patronage on the music market. Examples are O.J's 'Mayesemo pen' and Nicholas OmaneAcheampong's 'ZaphenatPanea.'
As I always say, Ghanaians did not wake up one day to announce to musicians that they will stop buying music albums; neither did gospel musicians go on a campaign to influence Ghanaians to stop buying hiplife, highlife, hip hop, reggae, etc. music albums for gospel music albums.
It is the actions and inactions of the secular musicians that caused Ghanaians to hasten their apathy for buying secular music albums. These secular artistes instead of producing quality music albums and intensifying publicity for their sale and purchase; rather resorted to production of single tracks and uploading them on websites and social networks for free downloads. No wonder the public now don't purchase their albums.
Coming events they say, always cast their shadows. For some reasons best known to them, some gospel musicians, I mean the contemporary gospel musicians, have started following the single music trend secular musicians are plying their music career. Just like the secular artistes, some of the contemporary gospel musicians also uploading their single tracks on websites and social networks and ask their fans to download free of charge. This is not the way forward for our gospel music industry.
As I once published, if you are a musician and your strategy for living in Ghana's music industry is to record singles for free downloads and gigs, what will you feed on when accidentally you become paralyzed through any form of cataclysm that will inhibit you from performing on stage forever? Amongst the many reasons, Ghana's music industry has not been able to grow well due to the single music trend our secular artistes copied from the west. The westerners who started the single music trend did not just wake up to do so.
They put systems and structures coupled with industrial standards in place before their successful experimentation. For instance: many westerners are computer literates and can access the best of internet services with Visa cards, Paypals, Mastercards, etc to pay for downloads; so it makes sense for western artistes to produce single tracks.
With this single music trend our musicians have resorted to, I write not as a prophet of doom but as a futurist; 'most of our current secular music celebrities will become paupers.' If you doubt me, note the date of this publication down.
Our secular musicians have indeed shot themselves in the head for drifting from the production of mass music albums to singles. I urge our gospel musicians to stop following this single music trend, because if you are a gospel musician and you become amputated today or attacked with stroke and for that reason you are not able to perform on stage for a fee, your album sales could be feeding you; already, corporate bodies don't even contract gospel musicians as brand ambassadors.
In case our gospel musicians are not aware, the secular artistes who started the single music trend have regretted their actions profoundly! They envy you gospel musicians!
They know they made a mistake! They wish they could turn back the hands of time, but it's too late! The harm has already been done! Ghana's gospel music industry has no business starting single music! The time may come but certainly not now!
The CD sale market is a savior to our gospel music industry. If you are a gospel musician and people are not buying your albums, please check the quality of your songs and you are sorted. Recording singles is not a panacea to check your low album patronage.
Today, secular musicians cannot pride themselves of their fans owning their CDs at their various homes. If gospel musicians also follow this single music trend, sooner or later, they too cannot pride themselves of their fans owning their (gospel) CDs in their various homes.
That will not help the Ghana music industry because the album sales market provides employment to a huge number of people. I leave our contemporary gospel musicians who are starting this single music trend with the old adage: “the tree that Ananse eat and died, Ntekuma should not slumber under it.” A word to the wise is from the Flex team. Until then…..MOTWUM!!
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