So what in the name of goodness could have persuaded Kwaw Kesse to forego his performance at the MTV Africa Music Awards with Zain (MAMA) in favour of the Zain 026 Experience concert? ‘Madness’? I don’t think so! Perhaps the money was too good to refuse. Watch Odiem by Kwaw Kese
Kwaw Kesse was initially billed to perform at the MAMA in Abuja on Saturday November 22 but rather chose to stay home for the other Zain sponsored event. The MAMA which will premiere on MTV Base, November 29 will also air on all MTV networks around the world (at least that’s what Alison Reid, Head of Communications for MTV says).
The benefits of such an exposure to Kwaw Kesse’s career cannot be overemphasized or bought with all the Zain millions. Not forgetting that he was also nominated for best New Artist…of course we all knew he wasn’t going to win that when the likes of Naeto C, who understands the business of showbiz was also on the list.