There couldn't have been a more perfect beginning to mark the next phase of Dizzee Rascal's already glittering career. The first official release from the 2008 Dirtee Stank camp, "Dance Wiv Me" featuring Calvin Harris & Chrome shot straight to number one in the UK charts obliterating everything in its path and heralding a new era for the hip hop impresario in spectacular style.
Single of the week on Zane Lowe, Jo Whiley and Scott Mills' BBC Radio 1 Shows, the track stormed national and regional radio A lists and as a hip hop/pop/dance hybrid, it sets the label's agenda neatly for credible commercial music.
Following his time at XL Recordings, in which Dizzee sold over 600,000 records, he's learnt a great deal from his experiences. With the majors navigating the mainstream, Dizzee has maintained his edge whilst blending his early sounds with an array of genres and appealing to a widespread audience spanning street kids to conservative broadsheet readers.
His UK flavour has travelled successfully to all corners of the globe, marked by recent gigs in New York, LA, New Zealand and Australia. An invitation to perform at Australia's MTV awards saw Dizzee proclaimed by Wyclef Jean as one of the best rappers in the world. Having firmly made his mark in the music industry with classics like 'Jus A Rascal' and 'Fix Up Look Sharp', Mercury award winner Dizzee etched his sometimes controversial, yet always original, style deep within hip hop's musical body with the cross genre and critically acclaimed album 'Maths and English', his most commercial to date.
The first single, 'Sirens' a hardcore guitar lead UK half brother to Jay-Z's 99 Problems was followed by "Old Skool" and "Flex" whilst a collaboration with American gangsta rappers Bun B and Pimp C produced "Where's Da G's", an original and edgy track with a UK tinged Southern style beat produced by Dizzee himself.
Long before success took hold, Dirtee Stank Recordings was conceived by Dizzee Rascal and manager/producer Nick Cage in 2002 in order to reach a wider audience with his release 'I Luv U', a massive underground hit which generated huge interest from major industry players. With over 15,000 records sold as white labels, Dizzee always knew that Dirtee Stank Recordings could be a huge success. Six years later, 3 gold albums deep and Dizzee returns to his early creation embarking on his first foray into the business side of the industry.
Dizzee's style has evolved and progressed and recent collaborations with artists as diverse as Arctic Monkeys and Fatboy Slim demonstrate Dizzee's vision and musical genius. Citing influences which range from old skool hip hop to jungle and heavy metal, Dizzee embodies an artist with a unique talent who's pioneering approach will guarantee his longevity.
Fusing his musical knowledge with an array of invaluable experiences in the corporate world, Dirtee Stank Recordings is setting a new precedent not only for the UK urban scene but for the global music industry.
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