The new year is a great time to transition out all of the tired artists making the same boring rotations on your portable music player and make room for some fresh faces.
Enter Bryte, 2012 winner of the Big in Ghana Talent Hunt. Born Bright Edem Dziku-Addo, Bryte (also known as Bryte the Micnificent) represents the next wave of hiplife talent coming out of West Africa.
Being chosen by the public as the Talent Hunt winner meant that Bryte earned a recording contract, start-up money, and TV and radio promotion.
He’s used these opportunities to put out his debut album Abeka Boy, with help from production wizards, the FOKN Bois. His lead single “Nadia Number” has all of the attributes of a star maker: bounce, lyrical prowess, and party-anthem potential.
Rapping in Pidgen, Twi and Akan, Bryte is a hometown hero, something that’s apparent in the video for “Nadia Number.” Bryte rides his motorbike through his neighborhood like a boss, sporting fly clothes, supported by azonto dancers, and framed by dazzling trick bike riding. “Nadia Number” begins and ends with a bombast and fanfare that does it justice.
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