From The Industry

Artiste Manager – Mula encourages his colleagues to be truthful to artistes

Artiste manager and CEO of Jupiter Talents, Mula is challenging his colleagues not to be cowards but be bold to tell the truth to their artistes when they are going astray.

According to the talent manager who has worked with the likes of hiplife artiste, Guru among others, most artiste managers shun being sincere with their artistes for fear of ruining their relationship or being fired.

“An artiste manager, without fear or favour, should be able to face their artiste if they see something wrong with them. For instance, the manager should be able to say no to which kind of girlfriend the artiste goes in for if it will not help the business.

“Some artistes are very emotional and if they have frequent breakups, it means their music will be affected. Managers of such artistes should be able to tell them their choice of partners will not help them.

“Again the way an artiste answers questions when he or she is being pushed to the wall on live radio should be a prime concern to the manager,” he said.

According to Mula, whose real name is Emmanuel Owusu-Ansah there should not be familiarity between the artiste and the manager.

“Whenever there is familiarity between the artiste and the manager, work does not go on well. The artiste refuses to listen to the manager if there is familiarity,” he said.

A graduate of the Garden City University College in Kumasi where he studied Business Management, Mula established Jupiter Talents, an artiste management company, three years ago to support budding talents.

He pointed out that he established Jupiter Talents because of his growing interest in music and to prevent the situation of young artistes from cutting short their music dreams for lack of support.

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