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Edem set to host Birthday Concert in Akatsi V/R on May 28; entreats government to market Ghanaian music with a part of IMF loan

Award-winning artiste Edem has announced his special birthday bash and has called on government to aid creatives market their content with IMF bailout.

It comes off in the Volta Region this Sunday 28th of May at the RC Park, inside Akatsi – Volta Region.

The Ghanaian hit maker who celebrated his birthday on May 20th, decided to extend the celebrations to his fans inside the Volta Region.

Edem commented on the concert saying: “I have not had a concert in the region for some time now and also I missed out on a couple of shows in the region this year because I was out of town so when the opportunity came for me to host a birthday concert, I decided to go back to the Volta region and celebrate with them.”

The Toto hitmaker also mentioned that the event will be a special one in the region such that it is coming with a fully active experience including a standard setup.

Commenting about his performance, Edem stated that his performance will be a special one. He said: “This performance will be a different one because there are a lot of surprises coming. I have arranged my set list to ensure every fan is treated equally.

He also noted that he will be spending more hours on stage at this event unlike before when there was a balance between him and other supporting artists.

“Of course, there will be supporting artists, but there is a limited number of supporting artists and also a surprise artiste coming to the Volta region,” Edem explained the reason for the limited supporting artists saying: “I want to be able to have more time with my fans on stage and make sure that I leave Akatsi satisfying everyone.”

The versatile Pan-African artiste who celebrated his birthday live on TV with close family and friends also put across that this event is not just a birthday concert. Still, it has a more extensive agenda with it.

“I am using this concert to push out a campaign called Safe Sex with Ebony condoms. I believe that impacting while entertaining people is the best, so I made sure we had a great course to go along the concert” – Edem added.

The rapper who has spent some time in America meeting with the likes of USA producer and artiste Swizz Beats, legendary Jim Jones, Paxton Baker, and Jay Z’s cousin among others used the opportunity to invite all his fans across the Volta to come to RC Park – Akatsi, Volta Region on Sunday, 28th of May

Furthermore, Edem has called on the government to prioritize the creative industry and allocate some of the IMF loan it recently acquired for marketing Ghanaian music.

In a report, the artiste highlighted the abundance of talents in Ghana, ranging from reggae to dancehall to hip-life, and emphasized the need for resources to unleash their creative potential.

“The talent in Ghana is in abundance be it reggae, dancehall, hip-life. Move to boxing or football and the talent is in abundance but the issue is with the resources so I think as the loan dey come, the government have to look sharp or what do you think?” he queried.

He emphasized that while artistes may bring their creativity to the table, without effective marketing and publicity, their work goes unnoticed.

He pointed out that many talented artistes in Ghana struggle to reach their full potential due to limited resources.

“People will search within them and bring whatever they want to bring but if it is not marketed people will not experience it so you might have a classic album and there are a lot of artistes who are really talented from the country they may have a classic album but because it is not marketed and publicized you will not be able to see that it is artistic.

“I think it has more to do with a marketing deficit and PR deficit because of limited resources but the talent in Ghana is in abundance,” he added.

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Emmanuel Ghansah, Ghana Music

Singer, Songwriter, scriptwriter, blogger, lover of the creative arts, brands and communications expert.

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