It hasn’t been all rosy for the CEO of Charterhouse Ghana, Theresa Ayoade, as she has revealed her grass to grace story on abandoning a UK degree course to become a sales/marketing expert.
She claimed after arriving in Ghana from the UK, she was forced to work as a salesgirl in a shop located at Adabraka in Accra.
In an interview with Joy Prime’s Roselyn Feli, Mrs. Ayoade described how a chat with a friend led her to work as a salesperson in a shop at Adabraka, where she sold lighting equipment.
“I went to the UK to pursue my degree course in economics and my parents were sponsoring me at that time. But my father ran into a few financial challenges, which made it difficult for him to continue paying my fees or sponsoring me…I had to stop. My education was truncated.
“I called up a friend…he said, oh I have a shop. You can come and sit in my shop. I said okay. It’s better than sitting at home… The shop was selling lighting fittings. So I was a sales girl in Adabraka and that’s how I started my career in Ghana,” she stated.
Roselyn went on to recount how she eventually grew weary of the situation and began to strive for a larger accomplishment.
Although her initial aim was to become a banker, the CEO of Charterhouse said she eventually delved into the media.
But, she worked her way up the corporate ladder and joined one of Ghana’s well-known media outlets as a sales and marketing manager. After two years, she was promoted.
“I was the only girl in the sales team and when the opportunity came. I was the one who was promoted to go to Luv FM as the Sales and Marketing Manager…I worked in Kumasi for about two years and I came back to Joy FM where I was promoted to Promotions Manager…,” she recounted.
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