Spotify has introduced a new tool called Discovery Mode, designed to revolutionize the way you connect with your audience. Whether you’re a budding artist or a seasoned professional, Discovery Mode is here to help you grow your fanbase without requiring any upfront budget.

What is Discovery Mode?

Discovery Mode is a new tool crafted for artists and music marketers, aimed at assisting you in finding new listeners precisely when it matters most to you. It’s a golden opportunity to meet your next fans and ensure your music reaches ears eager for fresh discoveries.

How Does it Work?

With Discovery Mode, your music gains visibility in the areas of Spotify where listeners are most receptive to new sounds. This means your tracks have the chance to shine brightly in front of eager ears, sparking interest and driving engagement.

Benefits of Discovery Mode:

• Increased Engagement: Artists who have utilized Discovery Mode have seen remarkable boosts in engagement metrics. On average, there’s been a 50% increase in saves, a 44% rise in user playlist adds, and a 37% surge in follows within the first month alone. These numbers speak volumes about the effectiveness of Discovery Mode in connecting artists with their audience.
• Control in Your Hands: With Discovery Mode, you’re firmly in control of your promotional efforts. Each month, you can strategically set up campaigns for songs that are a priority for you. Plus, detailed reporting is updated daily, allowing you to measure your progress accurately. This level of control enables you to focus your efforts efficiently, turning Discovery Mode on when it’s delivering results and off when it’s not.
• No Upfront Budget Needed: One of the most significant advantages of Discovery Mode is its accessibility. Unlike traditional promotional avenues that often require a hefty upfront investment, Discovery Mode operates without any upfront budget requirement. This means you can leverage the power of this tool to grow your audience without breaking the bank.

Payment Structure

A 30% commission is applied to recording royalties generated from all streams of selected songs in Discovery Mode contexts. However, it’s important to note that all other streams of selected songs outside of Discovery Mode contexts remain commission-free, ensuring a fair and transparent process for artists.

Discovery Mode represents a game-changer for artists looking to expand their reach and connect with new listeners on Spotify. It’s a tool built on the principles of empowerment and accessibility, offering artists the opportunity to grow their fanbase without the constraints of traditional promotional budgets.

What are you waiting for? Embrace Discovery Mode today.

If you have questions of where Discover Mode is available and song eligibility, read further on Spotify for Artists.

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